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Keep a Marketing Maintenance Checklist
You've built & mounted a campaign, provided your customer with materials,
information & incentives.
So what next?
A vital role in any
marketing strategy is the follow-up and maintenance.
To ensure that your efforts are bringing your company the maximum possible
return, Clientele
Expansion Services strongly recommends your organization take advantage of
our Maintenance Program.
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In an effort to simplify the process, we've
broken down the list of updating tasks by approximate time intervals. These
are some suggestions of tasks you'll want to perform on a weekly, monthly,
or quarterly basis.
Weekly Maintenance Tasks
- Communicate with sales staff.
- Read customer feedback.
- Send out your regular e-mail marketing efforts.
- Request, review, and act on statistics from your ad
campaigns.
- Clean your e-mail distribution list of any
defunct accounts.
Monthly Maintenance Tasks
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